POSITION OVERVIEW

Responsible for strategic oversight, creation and implementation of innovative and effective marketing strategies to further knowledge, increase sales, and promote positive recognition for NFDA brands, products, services, members and the funeral service profession. 

ESSENTIAL RESPONSIBILITIES

1. Identify and implement segmented marketing approaches using metrics to evaluate effectiveness of strategies for programs, services and advocacy initiatives.
2. Work with all departments to identify and fulfill their marketing needs. 
3. Supervise Assistant Marketing Manager and Art Director.
4. Monitor and employ appropriate trends in marketing.
5. Develop and execute marketing plans to promote NFDA products, programs, and services including, but not limited to, membership, educational programs, conferences, events, PAC, etc.
6. Create and/or edit copy for electronic newsletter, emails, advertisements, and collateral materials used to promote programs and services. 
7. Support the goals and objectives of the association’s strategic plan.
8. Manage relationships with outside contractors/vendors providing communication and marketing services. 
9. Develop marketing budget and monitor expenses against budget.
10. Develop RFPs, as needed
11. Seek and maintain knowledge of current trends and developments in funeral service.
12. Represent the association at the Convention and other meetings, as needed.
13. Promote and assist in carrying out the Associations’ mission, vision and goals in a manner consistent with the Association’s stated values. 
14. Exhibit flexibility while infusing, creative and innovative approaches to all projects and events.
15. Participate in strategic leadership, management and special project teams, as needed.
16. Other duties as assigned.

QUALIFICATIONS

A Bachelor’s Degree in Communication, Marketing or similar field along with 7-10 years of experience is required; a Master’s Degree in Business, Marketing or similar field preferred. A minimum of seven (7) years of communications/marketing experience, preferably in an association/non-profit environment, is required. Minimum of 7 years of experience in Communication and/or Marketing in a national capacity is strongly desired. Strong organizational, oral and written communication, attention to detail and proficiency in PC based environment utilizing Microsoft applications are essential. Must be a team player and able to build consensus with a diverse group of individuals as well as ability to meet deadlines, work independently and as part of a team. Some travel is required.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to sit for a long time period, use hands/fingers to manipulate a computer keyboard, communicate verbally over the phone and in in-personperson and hear.  The employee is required to stand and walk, and sometimes bend, twist, stoop, reach, kneel, crouch, grasp, and lift up to 35 lbs.  Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

POSITION OVERVIEW

Responsible for developing and delivering NFDA continuing education (CE) offerings to funeral directors and other deathcare professionals. Identify and develop markets to build membership and client base through NFDA Educational programs.

ESSENTIAL RESPONSIBILITIES

1. Responsible for conducting NFDA education programs, including in-person and web-based, as well as developing curriculum and training support materials.
2. Assist in budget development and monitoring to ensure that all educational programs and services fall within established budgets, schedules and targets.
3. Responsible for developing education related training materials, as well as publishing education related articles in NFDA’s Director Magazine and other publications as needed. 
4. Responsible for preparing and delivering presentations at state association conventions, NFDA’s annual convention and international conventions and meetings, as appropriate.
5. Plan, schedule, implement, and serve as moderator for 8 to 10 live virtual roundtable events each year. Working with Director of Education, determine roundtable topic areas, select subject matter experts as presenters and provide guidance for specific content to be included. Secure all information required for CE approval from each presenter. Work closely with Marketing staff on promotional plans & requirements for each event.
6. Develop best practices resources for NFDA speakers to be included in a “Speaker Services” portal on the NFDA website.
7. Identify areas of need for continuing education and serve as subject matter expert in creating content for the development CE products in a variety of formats, including online, live web-based and in-person events. Develop performance support materials such as workbooks, digital resources, guides, job aides, etc. 
8. Working with the Director of Education, assume primary responsibility for the planning, development, implementation and evaluation of selected NFDA face-to-face conferences. Collaborate with other departments including Marketing, Meetings, and Business Development to ensure effective communication throughout the event planning and implementation. 
9. Promote and assist in carrying out the Association’s mission, vision and goals in a manner consistent with the Association’s stated values.
10. Exhibit flexible and innovative approaches while performing essential responsibilities and assignments and participating in strategic leadership, management and special project teams.
11. All other duties as assigned.

QUALIFICATIONS

A Bachelor’s degree in communications, education or related field and a current funeral director license with 5 to 7 years work experience are required. Excellent public speaking skills, including experience delivering presentations to large audiences of 100 or more, are required. Familiarity with virtual event platforms and technology is desirable. Previous non-profit association experience helpful. 

Candidate must be proficient in Word, Excel, and Office XP Windows environment. Outstanding organizational skills as well as effective communication and interpersonal skills are essential. Position requires an ability to handle multiple projects and tasks, an attention to detail and the highest degree of confidentiality.  Must be flexible regarding work hours and ability to travel.