We're sure you have heard phrases like these. Perhaps only occasionally. Perhaps frequently. But chances are you're starting to hear comments like these more and more often.

You're not alone. Funeral professionals throughout the country experience the same thing every day. Each time someone says something like this, it impacts you, your business and your bottom line. It also points to a much bigger problem: People do not see value in taking time to remember and honor their loved ones at a funeral or memorial service. Death and grief have become something to be handled as quickly and efficiently as possible.

You can help by taking part in the new Funeral and Memorial Information Council (FAMIC) consumer education campaign, Have the Talk of a Lifetime™.

• Conversation Cards
• Campaign Materials